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From An Idea to Nike

How Marketing Made Nike a Global Success
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Current format, Book, 2019, Available .
Current format, Book, 2019, Available . Offered in 0 more formats
"Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover.

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