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Irresistible

the Rise of Addictive Technology and the Business of Keeping Us Hooked
Feb 01, 2018Daanii rated this title 1 out of 5 stars
Adam Alter tells stories well. The book Irresistible is filled with stories and quotes from interviews. But he draws conclusions from those stories that just aren't justified. He leaps to a conclusion quicker than a kangaroo! Boil out the stories and the unsupported conclusions and you have next to nothing left. Adam Alter seems to have done no experimentation or real research. While he is a professor of marketing at a business school, I don't remember a single part of the book that draws on his academic expertise. Like Malcolm Gladwell, Susan Cain, Charles Duhigg and Ariana Huffington, all of whom blurb this book, Adam Alter seems to be trying to cash in by providing empty entertainment instead of thought-out ideas. It looks like that is working. These kind of people are raking in millions. Seems a shame.