Consumer Behaviour: How Consumers Consume: A Taxonomy Of Consumption Practices

Consumer Behaviour: How Consumers Consume: A Taxonomy Of Consumption Practices

Streaming Video - 2015
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A video from ECU's archive of documentaries and teaching films. What do people do when they consume? Douglas Holt systematically details the myriad of consumer actions which constitute consuming. He categorises these consumption actions within three existing metaphors: consuming-as-experience, consuming-as-integration and consuming-as-classification. To these he adds a fourth dimension, consuming-as-play, to form a taxonomy which provides an alternative way to define and understand consumption practices. Produced by David Crewes.
Publisher: [San Francisco, California, USA] :, Kanopy Streaming,, 2015
Characteristics: 1 online resource (streaming video file)
Additional Contributors: Kanopy (Firm)

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