Persuasion in A World Where Facts Don't MatterBook - 2017
Scott Adams, a trained hypnotist and a lifelong student of persuasion, was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trumps odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech, a hand gesture here, a phrase there, and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.
Publisher: New York :, Portfolio/Penguin,, 
Characteristics: xii, 288 pages : illustrations ; 24 cm