What Chinese Want
Culture, Communism, and China's Modern ConsumerBook - 2012
Tom Doctoroff explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers. --from publisher description.
Publisher: New York : Palgrave Macmillan, 2012
Edition: First edition
Characteristics: xiv, 258 p. : ill. ; 25 cm