What Chinese Want

What Chinese Want

Culture, Communism, and China's Modern Consumer

Book - 2012
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Tom Doctoroff explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers. --from publisher description.
Publisher: New York : Palgrave Macmillan, 2012
Edition: First edition
ISBN: 9780230340305
023034030X
Characteristics: xiv, 258 p. : ill. ; 25 cm

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