Web Copy That Sells

Web Copy That Sells

The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

Book - 2009
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American Management Association
With the rise of social networks, “Twitterized” attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to:• Use psychological tactics that compel Web surfers to buy• Create effective, highly-targeted Facebook ads• Test copy to maximize response• Write online marketing video scripts that sell• Craft compelling copy for interactive advertising banners• Produce high-converting video sales letters• And moreProven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into “perpetual money machines,” streamline key messages down to irresistible “cyber bites”…and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful—and sales generating—punch.

& Taylor

Provides a guide to writing effective copy for the Internet, covering such topics as psychological motivators, constructing Web copy, email marketing, and promotional articles.

Publisher: New York : American Management Association, c2009
Edition: 2nd ed
ISBN: 9780814413043
Characteristics: xxii, 314 p. : ill. ; 24 cm


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