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Book, 2005
Current format, Book, 2005, , Available .
Book, 2005
Current format, Book, 2005, , Available . Offered in 0 more formats
Citing fundamental misunderstandings about branding that typically lead to failed advertising campaigns, a straight-talking guide defines branding as a process of creating an exclusive idea of value that is delivered consistently, in a volume that covers specific techniques for brand creation and maintenance. 30,000 first printing.
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