Beating the Odds

Beating the Odds

The Untold Story Behind the Rise of ABC : the Stars, Struggles, and Egos That Transformed Network Television by the Man Who Made It Happen

Book - 1991
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Baker & Taylor
A pioneer of broadcasting describes how he built ABC into the number one TV network

Book News
Further subtitled The stars, struggles, and egos that transformed network television by the man who made it happen . Media mogul Goldenson, who took over ABC 37 years ago, tells the story of his life and his life's work, which includes in addition to the development of ABC, the cofounding of the charitable organization United Cerebral Palsy. He's assisted by author and journalist Marvin J. Wolf. Annotation copyright Book News, Inc. Portland, Or.

Publisher: New York : Scribner, c1991
ISBN: 9780684190556
Characteristics: xiii, 495 p. ; 24 cm
Additional Contributors: Wolf, Marvin J.


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