Amped

Amped

How Big Air, Big Dollars, and A New Generation Took Sports to the Extreme

Book - 2004
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Baker & Taylor
Provides a glimpse inside the world of extreme sports, offering a detailed account of the rise, culture, and business of such action sports as skateboarding, snowboarding, BMX biking, and motocross.

McMillan Palgrave

Meet the alternative American sports-skateboarding, snowboarding, BMX biking, and motocross-and the lifestyle, history, music, and million-dollar industry behind them.

Once a fringe underground culture, extreme sports are now the stuff of car commercials and Olympic competitions. How did they get there-and how does it feel to be in the middle of it all? The first comprehensive account of the rise, culture, and business of action sports, Amped plunges readers into the world of snowboarders, skateboarders, stunt bicyclists, and motorcycle riders. Readers will find themselves aboard a skateboarding bus tour with superstar Tony Hawk, behind the scenes at the X Games and snowboarding contests, at the sidelines witnessing the first-ever double backflip on a motorcycle, on the road with the Warped Tour, and in the offices of multinational corporations that have tapped into the vast amounts of money to be made from those who participate in and watch these nontraditional sports.

Based on interviews with more than one hundred athletes, pioneers, personalities, managers, business executives, extreme-rock musicians, and, most importantly, the adolescent amateurs who are the heart of this movement, Amped is not merely the story of an alternative world of sports now four decades old. It's the tale of a vast and flourishing culture that continues to reject old-fashioned stick-and-ball sports in favor of an individualistic form of expression. The story of extreme sports speaks volumes about Generations X and Y and their divergent views on life, creativity, gratification, and identity.



Blackwell North Amer
In journalist David Browne's account of a truly alternate sports universe, readers will find themselves aboard a raucous skateboarding bus tour with the iconic Tony Hawk, behind the scenes at the X Games and snowboarding contests, dropping into a summer camp devoted to these sports, on the sidelines witnessing the first-ever double backflip on a motorcycle, and in the offices of the multinational corporations that have tapped into the vast amounts of money to be made from these new American pastimes. Along the way, readers will also hear firsthand from such stars as Hawk, skaters Bob Burnquist and Mike Vallely, BMX riders Ryan Nyquist and Rick Thorne, and motocross riders Mike Metzger and Clifford Adoptante.
Based on interviews with more than one hundred athletes, pioneers, industry executives, manufacturers, and, of course, the adolescent amateurs who are the heart of this movement, Amped is not merely the story of an alternative community now four decades old. It is the tale of a flourishing culture that continues to reject old-fashioned stick-and-ball sports in favor of individualistic forms of expression - and that culture's struggle to hold on to its integrity despite the demands of corporate sponsors. The story of action sports speaks volumes about Generations X and Y and their divergent views on life, creativity, gratification, and identity.

Baker
& Taylor

The author of Dream Brother provides a glimpse inside the world of extreme sports, offering a detailed account of the rise, culture, and business of such action sports as skateboarding, snowboarding, BMX biking, and motocross, drawing on interviews with more than one hundred athletes, musicians, managers, and executives at the heart of the movement. 15,000 first printing.

Publisher: New York : Bloomsbury : Distributed to the trade by Holtzbrinck Publishers, 2004
Edition: 1st U.S. ed
ISBN: 9781582343174
1582343179
Characteristics: xv, 300 p. ; 22 cm

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