When Sparks Fly

When Sparks Fly

Igniting Creativity in Groups

Book - 1999
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Perseus Publishing
Where do the best creative ideas come from? Most managers assume that it's the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, "The insights in the lively book could turbocharge your team (and maybe even your career)."


Publisher: Boston, Mass. : Harvard Business School Press, c1999
ISBN: 9780875848655
0875848656
Characteristics: x, 242 p. : ill. ; 24 cm
Additional Contributors: Swap, Walter C.

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